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Shride Ventures is an advisory firm that specializes in assisting technology startups in the cloud-based accounting space. The firm was founded by Kurt Rathmann, a serial entrepreneur, who was educated as an accountant, worked as an auditor at KPMG, and in 2014, founded ScaleFactor, a VC-backed, cloud-based accounting startup. Today, Rathmann advises and invests in startups, helping them navigate their strategic direction and the funding landscape.